Expert
Linkedin Ads Specialist
Project Overview
LinkedIn Ads is the go-to platform for B2B marketing, helping brands reach decision-makers, professionals, and targeted industry segments. In this project, I managed LinkedIn ad campaigns for a SaaS company looking to generate qualified leads and build authority within their niche. The result: high-quality lead acquisition and strong ROI through precise targeting and creative optimization.
Objectives
The primary goals of the campaign included:
- Generate B2B Leads
Drive demo bookings and signups from qualified professionals in tech and finance sectors.
- Build Brand Authority
Position the client as an industry leader through thought-leadership content and value-driven messaging.
- Target Key Decision-Makers
Use job titles, industries, and company size filters to reach managers, directors, and C-level executives.
- Optimize Cost Per Lead (CPL)
Reduce acquisition costs while maintaining lead quality through refined targeting and continuous A/B testing.
- Drive Website Engagement
Direct traffic to high-converting landing pages and improve on-site conversion rate.
Approach
- Campaign Structure & Targeting
Built segmented campaigns using LinkedIn’s demographic filters (job title, company size, industry, seniority, etc.).
- Ad Creative Development
Designed clean, professional creatives and compelling copy for Sponsored Content, Message Ads, and Lead Gen Forms.
- Lead Gen Form Integration
Used LinkedIn Lead Gen Forms for seamless conversions without users needing to leave the platform.
- A/B Testing & Optimization
Ran experiments on visuals, CTA buttons, and messaging to find top-performing combinations.
- Advanced Analytics & Reporting
Integrated LinkedIn Campaign Manager with CRM tools to measure lead quality and campaign impact beyond clicks.
Results
2.9x Return on Ad Spend (ROAS):Effective funnel targeting drove strong revenue relative to ad spend.
- +400% Increase in Demo Bookings: Compared to previous organic lead generation efforts.
- Cost Per Lead Reduced by 41%: Achieved through ongoing audience refinement and bid adjustments.
- +65% Engagement Rate on Sponsored Posts: Content-based ads resonated strongly with mid-to-senior level professionals.
- 100% CRM Sync Accuracy: Every lead captured through LinkedIn was cleanly pushed to the sales pipeline.
Conclusion
This project demonstrates how powerful LinkedIn can be for B2B advertising when combined with the right strategy, targeting, and content. From executive outreach to lead form conversions, the campaign helped the client build authority, generate qualified leads, and fuel sales growth in a competitive space.
Project Information
Clients: ElevateSuite (B2B SaaS Company)
Categories: Software-as-a-Service (SaaS)
Services: LinkedIn Ads Campaign Management
Address: Austin, TX
Date: Mar 17, 2023
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