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Google Ads Manager
Project Overview
Google Ads is one of the most effective tools for boosting brand visibility, generating quality leads, and increasing online sales. In this project, I managed end-to-end Google Ads campaigns for an eCommerce client, focusing on driving targeted traffic and maximizing ROI. The campaign resulted in significant growth in both revenue and brand awareness.
Objectives
The primary goals of the campaign included:
- Increase Website Traffic
Drive high-quality, intent-based visitors to the client’s website through Search and Display ads.
- Boost Conversions
Improve conversion rate with precise targeting, optimized landing pages, and persuasive ad copy.
- Expand Brand Reach
Increase visibility across Google Search, Display Network, and YouTube to grow the brand presence.
- Maximize Ad Spend Efficiency
Reduce wasted spend and increase ROAS through continuous optimization and A/B testing.
- Generate Scalable Revenue
Build campaigns that not only perform now, but scale efficiently with business growth.
Approach
- Google Ads Account Audit & Setup
Conducted a full audit, restructured the ad account, and aligned it with business goals.
- Keyword Research & Audience Targeting
Identified high-intent keywords and created segmented ad groups to match user search intent.
- Ad Creation & Creative Strategy
Developed compelling text and image ads for Search, Display, and Performance Max campaigns.
- Conversion Tracking & Analytics Setup
Set up Google Tag Manager, event-based tracking, and custom goals to monitor performance accurately.
- Performance Reporting
Tracked KPIs such as CPC, CTR, Conversion Rate, and ROAS to guide weekly optimizations.
- Ongoing Optimization & A/B Testing
Tested ad creatives, headlines, bid strategies, and landing pages to improve CTR and conversion rate.
Results
+220% Increase in Website Traffic: Achieved through targeted Search and Display campaigns.
- 3.8x ROAS (Return on Ad Spend): For every $1 spent, the campaign generated $3.80 in revenue.
- $47K+ Revenue in 60 Days: High-performing campaigns drove significant sales growth.
- CTR Increased by 85%: Thanks to A/B tested creatives and refined audience targeting.
- Cost per Conversion Decreased by 38%: Smart bidding and audience segmentation helped reduce acquisition costs.
Conclusion
This project is a strong example of how strategic Google Ads management can lead to measurable growth in both traffic and sales. With continuous data-driven optimizations and creative testing, the client not only met their short-term goals but also built a scalable foundation for long-term digital success.
Project Information
Clients: Retail Boost Co.
Categories: E-Commerce
Services: Google Ads Campaign Management
Address: San Diego, CA
Date: Apr 11, 2022
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